Brief

SIMS Recycling solutions:

Contacts: Tom Anderson (tand@henleycol.ac.uk), Julian Brinsford (jbri@henleycol.ac.uk)

Project:
Video campaign to promote recycling for young adults

Prepared by:SIMS Recycling Solutions is a recycling company in Melbourne, Australia.  We are canvassing worldwide for a short film to promote recycling for young adults.

1 Background / Overview:
Recycling waste materials provides a real opportunity to put less waste into landfill, but needs everybody’s participation to help sort out waste materials.  Recycled materials can reduce the need for extracting and mining new resources as well as reducing deforestation.  It also provides environmental benefits including less air pollution, energy use, reduced impacts of extracting materials and more efficient use of finite resources.
More people are recycling, but we need still need to improve the amount of materials that are sorted for recycling.  SIMS Recycling Solutions is starting a campaign to encourage young adults to recycle.  We are looking to commission a short film for this group to promote recycling.

2) The purpose of the video

This campaign will be directed at young adults.  Our aim is to use a short film to increase young adult’s emotional attachment to the planet and to recycling.  The video should use personal/interesting stories that show recycling as an aspirational thing for young adults.

3) Target audience: who are we talking to?

Principally 16-20 year olds, both male and female.  The intention is to encourage this age group to adopt recycling as part of their lives.

4) Important content for film

Tag line for the film must be “Wipe Out Waste.”

Contents of film must be upbeat.  Music can be used, but must either be created by the film company or be copyright free

Contents of the film must have pace to it to capture the interest of the audience.

Film must be no longer than 60 seconds in length

6) Further information

Young adults may not know what they can or cannot recycle.
They may not know what products that they use have already been recycled.

7) Schedule:

1	27/09/11	Present pre-production information for approval.  Documents to be posted on blogs by 16.00 on 26/09/10
2	04/10/11	Production
3	11/10/11	Editing of footage
4	18/10/11	Complete editing of film
5	01/11/11	Present finished film with review of effectiveness of working to the brief
6	08/11/11	Present finished film with review of effectiveness of working to the brief

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